Atlantic Packaging Products

Google Ads Launch Strategy

Focus Digital Printing & Tray Program
Budget CA$3,000 – CA$3,500 / Month
Campaign Strategy
Recommended campaign types, ad formats & architecture
02
Lead Generation

Search + PMax

High-Intent Search captures active buyers searching for corrugated digital printing, custom packaging, and short-run solutions.

📌 Formats: Search Ads, Performance Max (audience-segmented)
CRO & Nurture

Display Remarketing

Re-engage visitors who browsed but did not convert. Keeps Atlantic top-of-mind during 60–90 day B2B sales cycles.

📌 Formats: Display Ads, Discovery Ads
Brand Defense

Brand Recall (Search / Display)

Protect brand position and capture navigational queries. Prevent competitor conquest on "Atlantic Packaging" terms.

📌 Formats: Search Ads, Display Ads
1
Strategic Rationale
  • Search as the engine: B2B packaging buyers search with specific technical requirements before contacting suppliers
  • PMax with guardrails: Audience-segmented Performance Max prevents budget waste on low-intent traffic
  • Remarketing as nurture: B2B decisions involve multiple stakeholders; remarketing reinforces value propositions
  • Brand Recall: Competitors may bid on Atlantic's brand terms; defending this is lowest-cost insurance
Budget Recommendation
Monthly allocation: CA$3,000 – CA$3,500
03
$
Recommended Split
Search + PMax
60% - 65%
~CA$1,850 – CA$2,200
Display Remarketing
28% - 30%
~CA$900 – CA$1,000
Brand Recall
7% - 10%
~CA$250 – CA$300
📊
Search + PMax
  • Highest conversion intent — primary lead source
  • Exact & phrase match for digital printing terms
  • PMax restricted to in-market + custom intent audiences
  • Expected CPL: ~CA$65 – CA$90
🔄
Display Remarketing
  • Lowest CPC ($1.50–$3.50)
  • Targets 45-day engaged visitors
  • Feeds off Search & key engaging traffic
🛡️
Brand Recall
  • Captures "Atlantic Packaging" navigational queries
  • Prevents competitor conquest
  • Lowest CPL — insurance spend
  • Builds trust for cold prospects
Audience Targeting Strategy
Layered approach to reach qualified B2B decision-makers
04
👤
Primary Decision-Makers
  • Packaging Buyers & Procurement Managers
  • Brand Managers & Product Managers
  • Manufacturing Operations Decision-Makers
  • Sustainability & ESG Officers
🏭
Target Industries
  • Food & Beverage Brands
  • Consumer Packaged Goods (CPG)
  • Retail & E-commerce Packaging Teams
  • Health & Beauty / Cosmetics
🎯
Audience Layering Tactics
1
Website Engaged Visitors (45 Days) | Campaigns: Display Remarketing

Users who interacted with key website page with meaningful engagement in the last 45 days.

2
Customer Match | Campaigns: Lead Generation

Upload CRM-based audience of existing customers, leads, and prospects for lookalike expansion.

3
Similar Audiences | Campaigns: Lead Generation

Lookalike users based on converters and engaged visitors.

-
Keyword Strategy
Segmented by intent to maximize efficiency and lead quality
05
🔥
High Intent - Digital Printing
corrugated digital printing custom corrugated boxes digital box printing digital box printing Canada digital corrugated printing digital print for packaging digital printed cardboard boxes digital printing on cardboard digital printing on corrugated boxes eco friendly corrugated packaging packaging prototype printing retail ready packaging short run packaging printing
💡
Search Theme - Tray Program
tray packaging solution digital print trays beverage tray digital print custom print for beverage trays beverage trays print trays packaging print digital print for beverage trays
🏷️
Brand Recall
Atlantic packaging products Atlantic digital printing Atlantic packaging canada Atlantic corrugated digital printing
Landing Page & CRO
Wireframe recommendations and conversion optimization
06
Current State
Atlantic Packaging — Navigation
Hero: Digital Printing Solutions
Contact Form
Name
Email
Company
Phone
Address
Industry
Project Details
Budget Range
Timeline
Submit
Recommended State
Atlantic Packaging — Navigation + Sticky CTA
Hero: Digital Printing Solutions — ★ Request a Quote
CDP A
80+ Years
F&B Clients
📄 Download: Tray Program Sustainability Brief
Quick Quote
Name
Email
Company
Phone
Project Description
Get Quote
⚡ Average response: 4 hours
📞
We recommend using dedicated landing page to deliver more relevant messaging, stronger CTAs, and higher conversion rates.
Additionally, below are the key improvement opportunities identified for the current landing pages.

🔴 High Impact

Lead Form Simplification
Reduce to 4–5 fields: Name, Email, Company, Phone, Project Description
Sticky CTA Bar
Persistent header with "Request a Quote" / "Speak to a Specialist"
Phone Call Tracking
Google Ads call tracking + click-to-call on mobile

🟡 Medium Impact

Trust Signals
Client logos, CDP 'A' rating, 80+ years badge
Industry Use Cases
F&B, Retail, E-commerce dedicated sections
Case Studies
2–3 downloadable with quantified ROI results
CRM Integration
Offline conversion import to Google Ads

🟢 Low Impact

Video Content
45–60 sec process video
Live Chat
Qualified chat for enterprise visitors
-
1 / 6