Atlantic Packaging Products

Google Ads Launch Strategy

Focus Digital Printing & Tray Program
Budget CA$3,000 – CA$3,500 / Month
Campaign Strategy
Recommended campaign types, ad formats & architecture
02
Lead Generation

Search + PMax

High-Intent Search captures active buyers searching for corrugated digital printing, custom packaging, and short-run solutions.

📌 Formats: Search Ads, Performance Max (audience-segmented)
CRO & Nurture

Display Remarketing

Re-engage visitors who browsed but did not convert. Keeps Atlantic top-of-mind during 60–90 day B2B sales cycles.

📌 Formats: Display Ads, Discovery Ads
Brand Defense

Search / Display Brand

Protect brand position and capture navigational queries. Prevent competitor conquest on "Atlantic Packaging" terms.

📌 Formats: Search Ads, Display Ads
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Strategic Rationale
  • Search as the engine: B2B packaging buyers search with specific technical requirements before contacting suppliers
  • PMax with guardrails: Audience-segmented Performance Max prevents budget waste on low-intent traffic
  • Remarketing as nurture: B2B decisions involve multiple stakeholders; remarketing reinforces value propositions
  • Brand Recall: Competitors may bid on Atlantic's brand terms; defending this is lowest-cost insurance
Budget Recommendation
Monthly allocation: CA$3,000 – CA$3,500
03
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Recommended Split
Search + PMax
55% - 57%
~CA$1,650 – CA$2,00
Remarketing
28% - 30%
~CA$900 – CA$1,000
Brand Recall
12% - 15%
~CA$450 – CA$500
📊
Search + PMax
  • Highest conversion intent — primary lead source
  • Exact & phrase match for digital printing terms
  • PMax restricted to in-market + custom intent audiences
  • Expected CPL: ~CA$65 – CA$90
🔄
Remarketing
  • Lowest CPC ($1.50–$3.50)
  • Targets 45-day engaged visitors
  • Feeds off Search & Demand Gen traffic
  • Highest ROAS layer in the funnel
🛡️
Brand Recall
  • Captures "Atlantic Packaging" navigational queries
  • Prevents competitor conquest
  • Lowest CPL — insurance spend
  • Builds trust for cold prospects
Audience Targeting Strategy
Layered approach to reach qualified B2B decision-makers
04
👤
Primary Decision-Makers
  • Packaging Buyers & Procurement Managers
  • Brand Managers & Product Managers
  • Manufacturing Operations Decision-Makers
  • Sustainability & ESG Officers
🏭
Target Industries
  • Food & Beverage Brands
  • Consumer Packaged Goods (CPG)
  • Retail & E-commerce Packaging Teams
  • Health & Beauty / Cosmetics
🎯
Audience Layering Tactics
1
In-Market Audiences

Google In-Market: "Business & Industrial Products > Packaging Supplies" — bid adjust +15%

2
Custom Intent Audiences

Built around: "corrugated digital printing," "custom packaging Canada," "short run boxes," "sustainable tray packaging"

3
Website Visitors

All visitors (45 days), Engaged visitors (2+ pages / 2+ min), Landing page specific (Digital Printing, Tray Program)

4
Customer Match

Upload CRM database for targeting and exclusion. Use for remarketing and lookalike expansion.

5
Similar Audiences

Generated from high-value converters and engaged site visitors for top-of-funnel expansion.

Keyword Strategy
Segmented by intent to maximize efficiency and lead quality
05
🔥
High Intent (Exact / Phrase)
corrugated digital printing digital printing on cardboard digital box printing Canada HP digital printing packaging custom corrugated boxes short run packaging printing retail ready packaging packaging prototype printing eco friendly corrugated packaging sustainable tray packaging program Atlantic tray program recyclable tray packaging solution
💡
Consideration (Phrase / Broad)
digital packaging trends benefits of digital printing packaging digital vs offset packaging custom packaging design process short run packaging advantages retail packaging requirements sustainable packaging initiatives circular packaging solutions
🏷️
Brand (Exact Match)
Atlantic Packaging Atlantic Packaging Products Atlantic digital printing Atlantic Packaging Canada Atlantic corrugated
Landing Page & CRO
Wireframe recommendations and conversion optimization
06
Current State
Atlantic Packaging — Navigation
Hero: Digital Printing Solutions
Contact Form
Name
Email
Company
Phone
Address
Industry
Project Details
Budget Range
Timeline
Submit
Recommended State
Atlantic Packaging — Navigation + Sticky CTA
Hero: Digital Printing Solutions — ★ Request a Quote
CDP A
80+ Years
F&B Clients
📄 Download: Tray Program Sustainability Brief
Quick Quote
Name
Email
Company
Phone
Project Description
Get Quote
⚡ Average response: 4 hours
📞

🔴 High Impact

Lead Form Simplification
Reduce to 4–5 fields: Name, Email, Company, Phone, Project Description
Sticky CTA Bar
Persistent header with "Request a Quote" / "Speak to a Specialist"
Phone Call Tracking
Google Ads call tracking + click-to-call on mobile

🟡 Medium Impact

Trust Signals
Client logos, CDP 'A' rating, 80+ years badge
Industry Use Cases
F&B, Retail, E-commerce dedicated sections
Case Studies
2–3 downloadable with quantified ROI results
CRM Integration
Offline conversion import to Google Ads

🟢 Low Impact

Video Content
45–60 sec process video
Live Chat
Qualified chat for enterprise visitors
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